With evolve28, we are consistently expanding our market leadership in CEE. The combination of local entrepreneurship and expertise of the Group companies and our Group-wide values and management elements places a sharper focus on strategic aspects and future-relevant trends, which are of key importance to all companies. Through this approach, we are creating added value for ourselves and all stakeholders.
Four strategic elements
“evolve28” consists of four elements that form the framework for the targets of the local companies and thus the long-term success of the Group. These four elements are:
Values & Principles
The values and principles form the foundation of our Group. The five Group values express what we as VIG stand for and how we differentiate ourselves from our competitors. The principles summarise how we live up to our Group spirit, what roles comes to VIG Holding, and how VIG Holding and the Group companies work together.
Our Group values:
Plurality
Entrepreneurship
Responsibility
Excellence
Passion
Country portfolio & Company strategies
With the country portfolio, we are setting the regional framework for our new Group strategy. The portfolio covers our core market CEE with its 20 countries and around 165 million people, as well as our 10 special markets. While we aim to be ranked among the top three in each of our core markets, our special markets are expanding the CEE business with profitable business areas.
The individual company strategies of the local Group companies form the core element of evolve28. They have been developed jointly with the VIG Managing Board member responsible for the respective country, taking into account local conditions. The local company strategies were planned in alignment with the strategic topics: expanding the customer base, strengthening distribution, expanding the product offering, operational improvements to processes and structures, as well as prioritising employees and corporate culture.
Group Programmes
Five Group-wide programmes address future-relevant trends and topics and must be incorporated by all Group companies. They are relevant Group-wide and managed either by VIG Holding or a Group company.
The five programmes are:
Sustainability
Capital Management
Bank Cooperation
Artificial Intelligence
Health
CO3 – Communication, Collaboration & Cooperation
CO3 aims to strengthen the collaboration and know-how exchange within the Group, which creates synergies and transparency. Thanks to its strong positioning in many markets with different companies, VIG has enormous potential in terms of ideas, expertise and experience. The new Group strategy aims at making even stronger use of this collective intelligence through CO3.
Collaboration: Accelerating cross-border exchange and know-how sharing throughout the Group.
Cooperation: Intensifying cross-company cooperation within a country to create synergies.
Communication: Internal and external communication as a facilitator of Cooperation and Collaboration.
Strategic targets
Our focus is on growth, higher profit and continuously increasing dividends. To this end, we have defined five quantitative targets for 2028, which we are aiming to achieve through the consistent expansion of our market leadership in Central and Eastern Europe, a significant increase in premiums and profits, and the 50 local strategies in the Group companies.
The targets for 2028 at a glance*:
at least
€ 20.0 billion
maximum 91%
Net combined ratio
150% to 200%
Solvency ratio
at least
€ 1.5 billion
Result before taxes
at least 17%
Operating return on equity
* Without taking into account the planned acquisition of Nürnberger Beteiligungs-AG