VIG makes itself fit for the future

VIG always thinks about the future. Its strategy is aimed at achieving sustainable profitability and continuous earnings growth. The core of its strategy is the insurance business, with a regional focus on Austria and the CEE region. Four clear management principles and three priorities in the strategic work programme guarantee that VIG will further consolidate its market leadership in Austria and the CEE region and take optimal advantage of growth opportunities.

Key strategic elements


VIG concentrates on its core business, namely providing insurance solutions and services that best address people’s demand for security and provision.

Austria and the CEE

VIG’s regional focus is on Austria and CEE while taking advantage of the many growth opportunities in this region. Different levels of economic and insurance-specific maturity of these markets guarantees broad risk diversification.

Management principles

Local entrepreneurship

VIG’s decentralised organisational structure provides local management and employees the flexibility needed for their business operations. In the end, they know the needs of the local population and special features of the market best. This allows distribution and products to be adjusted optimally to local conditions. VIG Holding is responsible for Group management.

Multi-brand policy

VIG consciously relies on locally established brands, as this allows it to address different target groups directly and personally in its 50 Group companies in 25 markets. It also strengthens its regional identity and creates greater customer and employee loyalty to the company. Adding “Vienna Insurance Group” to the local brand names conveys the international stature and strength of the Group.

Multi-channel distribution

VIG uses its own field employees, brokers and agents, multi-level marketing, direct and digital sales. Bank distribution is also very important. The cooperation that began in 2008 with Erste Group, which also has a strong presence in the CEE region, was extended ahead of schedule in 2018 until the end of 2033.

Conservative investment and reinsurance policies

VIG is responsible for EUR 37,635.6 million in investments (including cash and cash equivalents). Security and sustainability are crucial for these investments. Most of the investments are in bonds and real estate. To obtain the optimal risk balance, risks are pooled at Group level and part of the risk is outsourced to the international reinsurance market.

Non-financial objectives


VIG thinks about today and tomorrow. In addition to its economic goals, it also has social and environmental goals. Detailed information on the sustainability strategy is available in the Sustainability Report starting on page 6.

Employer of choice

VIG positions itself as an attractive employer in a challenging international environment. It focuses on diversity. The different experiences and expectations that people bring with them are dealt with in a fair and just way, allowing VIG employees to follow their ideal development paths. Further information is available in the Sustainability Report starting on page 28.

Strategic measures

VIG has three priorities in its strategic Agenda 2020 work programme:

1. Business model optimisation

2. Ensuring future viability

3. Organisation and cooperation